[OPENING — the vandal the industry hired. Land the irony fast.]
[Second paragraph of the cold open.]
01 The two Besses
[Crucial distinction up front: Bess NYC the brand (2000, wife Elizabeth, Keith Haring Pop Shop) vs @bessnyc4 the Instagram art project.]
02 The method
[Collage, keeping the logos, "images having a conversation," the horror/porn/fetish source material.]
[Pull-quote — e.g. Out of all the elements I take away from an ad, the logos are what I keep.]
03 The greatest hits
[The targets and the celebrity remixes. Describe the explicit works; show the SFW ones.]
04 Censorship
[The repeated Instagram deletions; erasure as part of the work.]
05 Against their will
[The co-option — Givenchy + Barneys hiring the man who defaced them; Tisci, Mert Alas, Fabien Baron championing him.]
06 The lineage
[Giving flowers — appropriation art (Prince, Warhol) → Bess → the corrupted-luxury language Vetements and Balenciaga mainstreamed, inside the 2010s bootleg wave (Dapper Dan).]
[Closing — return to the vandal-hired irony; SNAFU sign-off.]
[Closing pull-quote.]